Privacy Policy

Agri Online – Privacy Policy

Last updated: 14 February 2026

Agri Online (“Agri Online”, “we”, “us”, “our”) is committed to protecting personal information and complying with applicable data protection laws, including the Protection of Personal Information Act, 2013 (POPIA) of South Africa and, where applicable, the General Data Protection Regulation (GDPR) of the European Union.

This Privacy Policy explains how personal information is collected, used, disclosed, and protected when you access or use the Agri Online website, application, listings platform, and related services (collectively, “the Platform”).


1. Scope and Acceptance

This Privacy Policy applies to:

  • Visitors to the Platform

  • Users of the Agri Online website and application

  • Users submitting listings, advertisements, enquiries, or content

  • Users interacting with syndicated content, embedded media, or third-party links

By accessing or using the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of personal information as described herein.


2. Personal Information We Collect

2.1 Information You Provide Directly

Agri Online may collect personal information you voluntarily provide, including but not limited to:

  • Personal identification information (name, surname)

  • Contact details (email address, phone number, physical or business address)

  • Business or organisation information

  • Listings, advertisements, enquiries, and communications

  • Images, videos, and text submitted through forms or listings

  • Profile images (where applicable)

2.2 Automatically Collected Information

When you use the Platform, certain technical and usage data may be collected automatically:

  • IP address

  • Device model (anonymous)

  • Operating system and version (anonymous)

  • Device language

  • Approximate location (country, city or region derived from geolocation, where enabled)

  • Usage data, interaction logs, and timestamps


3. How Personal Information Is Collected

Personal information is collected when you:

  • Register or submit information on the Platform

  • Submit listings, advertisements, or enquiries

  • Use the Platform where cookies or similar technologies are enabled

  • Interact with content, links, or embedded media

 

Agri Online may also receive limited, aggregated, or anonymised data indirectly from analytics and measurement services, including (where applicable):

  • Flurry – https://www.flurry.com

  • Firebase – https://firebase.google.com

  • Countly – https://count.ly

  • AppsFlyer – https://www.appsflyer.com

  • Facebook App Events – https://developers.facebook.com/docs/app-events


4. Purpose of Processing

Agri Online processes personal information to:

  • Operate, maintain, and improve the Platform

  • Display and manage listings and advertisements

  • Facilitate communication and enquiries between users

  • Respond to support or operational requests

  • Monitor performance, analytics, and platform security

  • Detect and prevent fraud, abuse, or harmful activity

  • Comply with legal and regulatory obligations

Agri Online does not sell personal information.


5. Public Listings, Advertising & User Content

Listings, advertisements, and certain submissions may be publicly visible on the Platform.

By submitting such content, you acknowledge that:

  • You have the legal right to submit the information

  • The information may be accessed by third parties

  • Agri Online is not responsible for how publicly visible information is used by others


6. Syndicated Content, RSS Feeds & Embedded Media

Agri Online displays third-party content through RSS feeds, public channels, and embedded media players.

  • Agri Online does not host or control third-party content

  • Interaction with such content is governed by the originating platform’s privacy policies and terms

  • Agri Online is not responsible for third-party tracking, cookies, or data collection


7. Cookies & Similar Tracking Technologies

Agri Online uses cookies and similar technologies to:

  • Enable core Platform functionality

  • Improve user experience

  • Analyse usage and performance

  • Support advertising and measurement (where applicable)

Cookies may be:

  • Strictly necessary cookies

  • Performance / analytics cookies

  • Functionality cookies

  • Advertising / targeting cookies (only where applicable and lawful)

You may manage or disable cookies via your browser or device settings. Disabling cookies may affect Platform functionality.

More information: https://www.allaboutcookies.org


8. Analytics & Advertising (Where Applicable)

Agri Online may use analytics and advertising tools, including but not limited to:

  • Google Analytics – https://policies.google.com/privacy

  • Facebook / Meta advertising tools – https://www.facebook.com/about/privacy

Users may opt out via:

  • Google Ads Settings: https://adssettings.google.com

  • Facebook Ad Preferences: https://www.facebook.com/settings/?tab=ads

  • Digital Advertising Alliance: https://optout.aboutads.info


9. Data Sharing & Disclosure

Personal information may be disclosed only:

  • Where required by law or legal process

  • To protect the rights, safety, or integrity of Agri Online or users

  • To trusted service providers assisting with Platform operations (subject to confidentiality obligations)

Agri Online does not share personal information for third-party marketing without consent.


10. Data Storage & Retention

Personal information is stored securely using reasonable technical and organisational safeguards.

Data is retained only for as long as necessary to:

  • Fulfil the purposes outlined in this Policy

  • Comply with legal, regulatory, or operational requirements

 

Data is deleted or anonymised when no longer required.


11. Data Protection Rights (POPIA & GDPR)

Where applicable, users have the right to:

  • Access personal information

  • Request correction or completion

  • Request deletion (erasure)

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent where processing is based on consent

Requests will be responded to within the legally required timeframe.


12. Children’s Information

The Platform is not intended for use by persons under 18 years of age.

Agri Online does not knowingly collect personal information from minors.


13. Changes to This Privacy Policy

Agri Online may update this Privacy Policy from time to time.

Updates will be published on the Platform, and continued use constitutes acceptance of the revised Policy.


14. Contact Information

For privacy-related enquiries, data requests, or complaints:

 

Agri Online

Email: admin@agrionline.co.za

Website: https://www.agrionline.co.za


15. Supervisory Authority

South Africa:

Information Regulator (South Africa)

https://www.justice.gov.za/inforeg/